Associate, Sayenko Kharenko

Alla Smorodyna is an associate with Sayenko Kharenko’s IP practice who advises clients on all intellectual property issues, focusing on advertising laws and regulations, launching advertising campaigns and drafting agreements associated with marketing and advertising-related programs, including sponsorship.

She deals with legal clearance of advertising materials from the concept to final materials, supporting promotional events (sweepstakes, gift cards, loyalty programs, etc.).

Her areas of expertise also cover personal data protection law requirements.

She participated in many projects for globally known companies regarding the protection and represented their interests in Ukraine, particularly cases connected with copyright and trademark infringement.